Creating correct content

   Content of a site plays an important role in promoting the country for many reasons. We will describe some of them in this section. We will also give you some tips on how to populate your site with good content.

   - Unique content. Search engines value new information that has not been previously published. This is why you need to compose own site text and not plagiarize more. A site based on materials received from other countries is much less likely to get to the top in search engines. As a rule, the original source material is always higher in search results.

   - While creating a site, remember that it is primarily created for human visitors, not search engines. Getting visitors to visit your website is only the first step and this is an easy one. Really difficult task is to make them stay in the country and converting them into buyers. You can do this by using good content that is interesting for real people.

   - Try to update information on the site and add new pages on a regular basis. Search engines value sites that are constantly evolving. Also, more useful text your site contains, the more visitors pull. Write articles on the topic of your site, publishes visitor views, create a forum to discuss your project. A forum is only useful if the number of visitors is not enough for him to be active. Interesting and attractive content guarantees that the site will attract visitors interested.

   - A site created for people rather than search engines has a better chance to enter the relevant directories such as DMOZ and others.

   - An interesting site on a particular topic has much better chances to get links, comments, reviews, etc. from other sites in this topic. Such reviews can give you a good flow of visitors, while inbound links from such sources will be highly valued by search engines.

   - As a final tip ... there is an old German proverb: "A shoemaker sticks to his last," which means, "Do what you can do better." If you can write breathtaking prose and creative text for your website then this is great, however. Most of us have no special talent for writing text attractive and we have to rely on professionals such as journalists and technical writers. Obviously, this is an extra expense, but it is justified in the long run.

    Selecting a domain and hosting
 
Currently, anyone can create a web site without incurring any expense. Also, there are many companies that offer free hosting services that will publish your website in exchange for their right to display ads. Many Internet service providers will allow you to publish your website on their servers, if you are their customer. However, all these changes have serious drawbacks that you should seriously consider if you are creating a commercial project.

   Firstly, and most importantly, you need to get your domain for the following reasons:

   - A project that does not have its own domain is considered as a temporary project. Indeed, why should we believe a source if its owners are not prepared to invest in a small amount that is required to create a sort of minimum corporate image? It is possible to publish the material free using free resources based or ISP-based hosting, but any attempt to create a commercial project without your domain is doomed to fail.

   - Your Domain allows you to choose your hosting provider. If necessary, you can move your site to another hosting provider at any time.

    Here are some helpful tips for choosing a domain name.

   - Try to make it easy to remember and make sure there is only one way to pronounce and spell it.

   -. Com extension areas are the best solution to promote international projects in English. Domains from the area. Net. Org,. Biz, etc., are available, but less preferable.

   - If you want to promote a site with a national flavor, use a domain from the respective national area. Use de-. German sites, it -. Italian sites, etc.

   - In the case of countries that contain two or more languages, you must assign a separate domain for each language. National search engines are more likely to appreciate such an attitude that subsections for different languages ​​located in one place.

   A domain costs $ 10-20 per year, depending on the specific registration service and area.

   You need to take these factors into consideration when choosing a hosting provider:

   - Bandwidth Access.
   - Uptime Server.
   - Cost per gigabyte traffic and the amount of prepaid traffic.
   - The site is well located in the same geographic region as the majority of your visitors expected.

   The cost of hosting services for small projects is about $ 5-10 per month.

   Avoid "free" offers while choosing a domain and a hosting provider. Hosting providers sometimes offer free domains to their customers. Such areas are often not registered to you, but to hosting company. Hosting provider will be the owner of the domain. This means that you will not be able to change the hosting service for your project, or you may even be forced to buy from your domain at a premium price. Also, you do not need to register your domains through your hosting company. This can make moving your site to another hosting company more difficult even if you are the owner of your domain.

6.6 Change site address
   You may need to change the address of your project. Perhaps the source has started on a free hosting service and has developed into a very commercial project must have its own domain. Or maybe the owner has simply found a good name for the project. In any case, moving to a new address can be challenging and it is a difficult and unpleasant task to move a project to a new address. For starters, you'll have to start promoting the new address from scratch. However, if this action is inevitable, you might as well make the change as beneficial as possible.

   Our advice is to create your new website to new location with new and unique content. Place about many significant new resources in the old site to allow visitors to easily navigate to your new page. Do not completely remove the old site and its content.

   This approach will allow you to get visitors from search engines for both the old and the new website. At the same time, you get an opportunity to cover additional topics and keywords, which can be more difficult in a resource.