- Use keywords in titles. Headings are text highlighted with the «H» HTML tags. «H1» and «H2 tags» are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in SEO work.;

   - Highlight keywords with bold fonts. Do not highlight all the text! Just highlight each keyword two or three times on the page. Use the «» strong tag for highlighting instead of the more traditional «B» bold tag.