Keywords names on the page

   Some SEO experts consider that using keywords in the name of a HTML page file can have a positive effect on the position of its search results.

 Avoid subdirectories

 If there are no more pages to your site (up to a few dozen), it is best to place them all in the root directory of your site. Search engines consider such pages to be more important than those in subdirectories.

 One page - one keyword phrase
 
For maximum SEO strives to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should not try to optimize a page for 5-10 phrases certainly at the same time. Such phrases would probably produce no effect on the page.

 SEO and Main

Select the home page of your site (domain name, index.html) for word combinations that are the most important. This page is more likely to get on top of search engine lists. My SEO observations suggest that the main page may account for up to 30-40%% of total search traffic for some countries

Common SEO Mistakes

header graphic

Very often sites are designed with a header graphic. Often, we see an image of the busy company logo full-page width. Do not do it! Off the top of a page is a very valuable, where you need to enter your most important keywords for better SEO. In case of a graphic image, that prime position is wasted since search engines can not make use of the images. Sometimes you may come across completely absurd situations: header contains text information, but to make his appearance more attractive, it is created in the form of an image. The text can not be indexed by search engines and so will not contribute to page rank. If you need to submit a logo, the best way is to use a hybrid approach - place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width.

Graphic navigation menu
 
The situation is similar to the previous one - internal links on your site must contain keywords, which will give an extra edge in the SEO rankings. If your navigation menu consists of graphic elements to make it more attractive, search engines will not be able to index text links. If it is not possible to avoid using a graphic menu, at least remember to specify correct ALT attributes for all images.